The marketing committee supports the organization by raising awareness, promoting events or initiatives, and enhancing public engagement through creative and strategic communication. Volunteers collaborate to ensure consistent messaging across all platforms and to help attract participants, donors, and supporters.
Marketing Chair / Coordinator
Leads the marketing committee and oversees strategy execution.
Sets goals aligned with the organization’s mission and upcoming events.
Coordinates between the committee and organizational leadership.
Reviews and approves promotional materials before release.
Social Media Coordinator
Manages social media accounts (Facebook, Instagram, LinkedIn, X, etc.).
Creates and schedules engaging posts, stories, and campaigns.
Responds to comments and messages in a timely, professional manner.
Tracks analytics (engagement, reach, follower growth) and reports performance.
Content Creator / Copywriter
Writes engaging copy for newsletters, websites, flyers, and press releases.
Ensures consistent voice, tone, and branding across all materials.
Collaborates with designers and photographers to develop cohesive content.
Assists with blog posts, donor stories, or success spotlights.
Graphic Designer / Visual Media Lead
Designs visuals such as posters, banners, ads, and social media graphics.
Maintains branding guidelines (logos, colors, fonts, templates).
Coordinates production of printed and digital materials.
Supports event-day signage and presentation design.
Common Roles
Public Relations & Media Liaison
Builds relationships with local media outlets and influencers.
Writes and distributes press releases and media advisories.
Coordinates interviews, features, or public appearances.
Manages reputation and messaging in public communications.
Email & Digital Marketing Lead
Creates and manages newsletters or email campaigns (Mailchimp, Constant Contact, etc.).
Maintains and segments email lists for targeted outreach.
Tracks open/click rates and optimizes messages for engagement.
Website & SEO Coordinator
Updates website content, event listings, and announcements.
Ensures site usability and alignment with current campaigns.
Monitors analytics (traffic, conversions, bounce rates) and suggests improvements.
Implements basic SEO best practices to improve visibility.
Community Outreach & Partnerships Lead
Builds relationships with local organizations, businesses, and sponsors.
Distributes promotional materials in the community.
Represents the organization at fairs, expos, or community events.